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Reporting non-GAAP measures

May 23, 2023

Financial reporting

Generally Accepted Accounting Principles (GAAP) is generally considered the gold standard in financial reporting in the United States. But private and public entities may sometimes use non-GAAP metrics in their disclosures and there are many reasons why this may be a useful practice.

By using non-GAAP measures, companies can more accurately highlight their strengths and competitive advantages—a helpful tool when looking at a possible succession or assessing the value of the business. Particularly when it comes to succession planning, a business may want to highlight its underlying profitability, cash flow, and growth potential, which may not be fully reflected in traditional GAAP accounting measures. By using other metrics, such as adjusted EBITDA, the company can provide a more complete picture of its financial health and potential, which can be particularly important when trying to show business value.


GAAP is a set of rules and procedures that accountants typically follow to record and summarize business transactions. These guidelines provide the foundation for consistent, fair and accurate financial reporting. Private companies generally aren’t required to follow GAAP, but many do. Public companies don’t have a choice; they’re required by the Securities and Exchange Commission to follow GAAP.

Over the years, the use of non-GAAP measures has grown. Some investors and executives argue that certain unaudited figures provide a more meaningful proxy of financial performance than customary earnings figures reported under GAAP. Before relying on non-GAAP metrics, however, it’s important to understand what’s included and excluded to avoid making misinformed investment decisions.

Spotlight on EBITDA

One popular example of a non-GAAP metric is earnings before interest, taxes, depreciation and amortization (EBITDA). It was developed in the 1970s to help investors project a company’s long-term profitability and cash flow. The figure is said to be one of the most valuable yardsticks that investors consider when a company is being bought or sold. However, some companies manipulate EBITDA figures by excluding certain costs. For example, some companies try to adjust advertising, insurance, or employee-related bonuses because they may be costs that are not generating revenue for the company, spending too much on insurance so a buyer wouldn’t need to spend as much, or they are one-time costs to incentivize employees but at the end of the day these are all costs to do business. This trend has made it difficult for investors and lenders to make fair comparisons and understand the items taken out.

Last year, the Financial Accounting Standards Board added a project to its research agenda to consider the interaction with standardizing key performance indicators (KPIs) within the current regulatory framework, including whether to develop a standard definition of EBITDA. During a March meeting of the Financial Accounting Standards Advisory Council, senior accountants evaluated whether it makes sense to have a GAAP definition of EBITDA, to use either as a one-size-fits-all formula or as a starting point from which companies could make adjustments based on their business needs. For example, a company might tailor its EBITDA calculation to sync with the definition found in its loan agreements. Adjustments to EBITDA would then need to be clearly disclosed in the company’s footnotes.

Adopt a balanced approach

GAAP measures can sometimes be too rigid and may not fully reflect the underlying economics of a business. This is why many organizations decide to report EBITDA and other non-GAAP metrics to help investors and other stakeholders make better-informed decisions. However, these entities should also avoid making claims that could potentially mislead investors and lenders. It’s important that non-GAAP measures always be used in conjunction with GAAP measures, and companies should be transparent about the adjustments they make—providing clear explanations for why they are using any non-GAAP measures. Contact our team to responsibly and transparently report non-GAAP figures for your company and get the most value from your reporting practices.


Meet the Expert

DJ Charley, CPA

DJ collaborates with his clients through financial and operational challenges - providing peace of mind on the path forward.

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